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Programa Intensivo
Intensive Program
Marketing, Sales & Operations
Marketing, Vendas e Operações

Sales Strategy & Business Development

Sales Strategy &
Business Development

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Date
June

June 22-25, 2026

Kick-off: June 16, 2026

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Duration
4 days
Investment
2.600€
Format
Face-to-face

From 9 a.m. to 5 p.m.

Online Kick-off: from 6 p.m. to 7 p.m.

Location
Carcavelos, Lisboa
Carcavelos, Lisboa
emlyon (Lyon)
Nova SBE (Portugal)
University St. Gallen (Switzerland)
Nova SBE Executive Education (Portugal)
Rotterdam School of Management, Erasmus University (Netherlands)
European Space Research and Technology Centre in Noordwijk (Netherlands)
Networking

Expand your professional network by connecting with executives from different sectors and strengthening strategic relationships.

About this program

Partner

The swift evolution of distribution channels demands a deep understanding of business partners and emerging models like direct-to-consumer. This executive education program delves into retail dynamics, emphasizing the significance of the shopping experience as a strategic advantage and exploring the shift from multichannel to omnichannel. Negotiation skills, crucial for effective business partner interactions, are a core focus. The program aims to equip participants with contemporary sales strategies for driving rapid organizational growth.

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Why choose this program

For you

  • Identify tools that allow building a solid B2B positioning
  • Understand channel alternatives and their new trends to accelerate growth
  • How to adapt and/or design my sales structure
  • Develop enhanced negotiation skills

For your organization

  • Understand the importance of aligning the sales strategy with the company’s overall strategy
  • Create and develop a sophisticated key account management program
  • Develop a growth plan for business development using the OGSM (Objective, Goals, Strategies and Measures) methodology

Participant profile

Eligibility

  • Marketing and Strategy
  • Only candidates from accredited or recognized schools in their countries of origin will be admitted.
  • Candidates from Bachelor's programs with an academic degree in scientific areas such as Management, Technologies, and Social Sciences are accepted.
  • Candidates must have at least five years of experience in functions relevant to their academic area, preferably executives, managers, and middle management, who wish to improve or update their Strategy and Marketing skills.
  • English language skills are required as some of the curricular units will be taught in English.
  • Apenas serão admitidos/as candidatos/as oriundos de escolas acreditadas ou reconhecidas nos países de origem.
  • São aceites candidatos/as de programas de licenciatura com um grau académico em áreas científicas como Gestão, Tecnologias, Ciências Sociais ou outras afins.
  • Os/as candidatos/as devem ter no mínimo cinco anos de experiência em funções relevantes para a sua área académica, preferencialmente executivos, dirigentes e quadros médios, que pretendam melhorar ou atualizar as suas competências Estratégia e Marketing. 
  • É necessário conhecimentos de língua inglesa, já que algumas das unidades curriculares serão lecionadas neste idioma.

Faculty

Academic
Jorge Velosa
Adjunct Assistant Professor @ Nova SBE

With over two decades of experience in the fast-moving consumer goods (FMCG) industry, Jorge Velosa combines executive leadership, commercial acumen, and academic rigor. He served as Managing Director at Vileda Ibérica Portugal, Henkel Ibérica, and Sara Lee Household & Body Care, overseeing operations across Portugal, Brazil, and Italy. In 2005, he founded his own consulting firm, through which he advises organizations in areas such as marketing strategy, retail and sales management, and customer experience. Jorge Velosa began his academic career in 1991 at Universidade Nova de Lisboa, teaching across undergraduate, master’s, and MBA programs. He is currently an Adjunct Professor at Nova SBE, where he also lectures in Executive Education programs in the fields of marketing and sales. He holds an MBA from Universidade Nova de Lisboa and a degree in Management and has completed executive programs at Harvard Business School in digital marketing and sales force, and channel management.

Reviews

What people say about this program

The program offers a “fast track” to acquiring essential knowledge in sales and access to business development tools that enable the creation of win-win synergies with any client. The Sales Strategy & Business Development program provides pricing and negotiation techniques, which are a valuable asset for businesses, regardless of their industry.

Mónica Fragoso
Sales Business Consultant @ Stepahead

The relevance of the content and the networking opportunities in the Sales Strategy & Business Development program provided me with new perspectives and effective strategies for business development.

Angelo Reis
Global Key Account Manager @ PTC Recruitment

This program was a transformative experience. It provided me with deep insights and practical tools to develop sales strategies, as well as reflect on current strategies and structure certain practices. During the Sales Strategy & Business Development program, we explored innovative sales techniques and strategic approaches to business growth. The combination of theory and practical cases allowed me to immediately apply the knowledge gained in my professional environment.

Miguel Ferreira
Sales Manager @ CARGLASS

Merit scholarships

At Nova SBE, we recognise and support professionals with the ambition to make an impact on their organisations and society. If your purpose is to lead effectively and invest in your personal and professional growth, this opportunity is for you!


Apply for the Executive Master's Merit Scholarship programme at the time of your application and benefit from support to take the next step in your career.

Know more

Investment and Payment Options

Recognizing the commitment this investment represents, we offer a phased payment option for private customers, split into four separate installments. An application requires the payment of a €250 enrollment fee. The first installment is due prior to the start of the program, and the full amount must be settled no later than one month before the program ends.

Receive more information about this Intensive Program

Informação detalhada sobre o Programa Intensivo

We send to your email
* All fields are mandatory
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Email
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Click here to start your application for this program now.

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