Sales Strategy &
Business Development
Sales Strategy &
Business Development
From 9 a.m. to 5 p.m.
About this program
The swift evolution of distribution channels demands a deep understanding of business partners and emerging models like direct-to-consumer. This executive education program delves into retail dynamics, emphasizing the significance of the shopping experience as a strategic advantage and exploring the shift from multichannel to omnichannel. Negotiation skills, crucial for effective business partner interactions, are a core focus. The program aims to equip participants with contemporary sales strategies for driving rapid organizational growth.
Why choose this program
For you
- Identify tools that allow building a solid B2B positioning
- Understand channel alternatives and their new trends to accelerate growth
- How to adapt and/or design my sales structure
- Develop enhanced negotiation skills
- Identify tools that allow building a solid B2B positioning
- Understand channel alternatives and their new trends to accelerate growth
- How to adapt and/or design my sales structure
- Develop enhanced negotiation skills
- Identify tools that allow building a solid B2B positioning
- Understand channel alternatives and their new trends to accelerate growth
- How to adapt and/or design my sales structure
- Develop enhanced negotiation skills
For your organization
- Understand the importance of aligning the sales strategy with the company’s overall strategy
- Create and develop a sophisticated key account management program
- Develop a growth plan for business development using the OGSM (Objective, Goals, Strategies and Measures) methodology
- Understand the importance of aligning the sales strategy with the company’s overall strategy
- Create and develop a sophisticated key account management program
- Develop a growth plan for business development using the OGSM (Objective, Goals, Strategies and Measures) methodology
- Understand the importance of aligning the sales strategy with the company’s overall strategy
- Create and develop a sophisticated key account management program
- Develop a growth plan for business development using the OGSM (Objective, Goals, Strategies and Measures) methodology
Participant profile
- Understand the importance of aligning the sales strategy with the company’s overall strategy
- Create and develop a sophisticated key account management program
- Develop a growth plan for business development using the OGSM (Objective, Goals, Strategies and Measures) methodology
- Understand the importance of aligning the sales strategy with the company’s overall strategy
- Create and develop a sophisticated key account management program
- Develop a growth plan for business development using the OGSM (Objective, Goals, Strategies and Measures) methodology
What are the advantages of attending an Executive Master's Degree?
What are the advantages of attending an online program?
Reviews
The program offers a “fast track” to acquiring essential knowledge in sales and access to business development tools that enable the creation of win-win synergies with any client. The Sales Strategy & Business Development program provides pricing and negotiation techniques, which are a valuable asset for businesses, regardless of their industry.
The relevance of the content and the networking opportunities in the Sales Strategy & Business Development program provided me with new perspectives and effective strategies for business development.
This program was a transformative experience. It provided me with deep insights and practical tools to develop sales strategies, as well as reflect on current strategies and structure certain practices. During the Sales Strategy & Business Development program, we explored innovative sales techniques and strategic approaches to business growth. The combination of theory and practical cases allowed me to immediately apply the knowledge gained in my professional environment.
Excellence in connecting to the business world.
Merit scholarships
At Nova SBE, we recognise and support professionals with the ambition to make an impact on their organisations and society. If your purpose is to lead effectively and invest in your personal and professional growth, this opportunity is for you!
Apply for the Executive Master's Merit Scholarship programme at the time of your application and benefit from support to take the next step in your career.
Translated with DeepL.com (free version)
Eligibility
- Marketing and Strategy
- Only candidates from accredited or recognized schools in their countries of origin will be admitted.
- Candidates from Bachelor's programs with an academic degree in scientific areas such as Management, Technologies, and Social Sciences are accepted.
- Candidates must have at least five years of experience in functions relevant to their academic area, preferably executives, managers, and middle management, who wish to improve or update their Strategy and Marketing skills.
- English language skills are required as some of the curricular units will be taught in English.
- Apenas serão admitidos/as candidatos/as oriundos de escolas acreditadas ou reconhecidas nos países de origem.
- São aceites candidatos/as de programas de licenciatura com um grau académico em áreas científicas como Gestão, Tecnologias, Ciências Sociais ou outras afins.
- Os/as candidatos/as devem ter no mínimo cinco anos de experiência em funções relevantes para a sua área académica, preferencialmente executivos, dirigentes e quadros médios, que pretendam melhorar ou atualizar as suas competências Estratégia e Marketing.
- É necessário conhecimentos de língua inglesa, já que algumas das unidades curriculares serão lecionadas neste idioma.
