Sales and Prospect
with Impact
Sales and Prospect
with Impact
From 9 a.m. to 5 p.m.
Follow-up session: From 10 a.m. to 12 p.m.
Follow-up session online: November 26, 2025
We challenge the bar.
About this program
The modern buyer is not interested in your product, your company, or even you. The modern buyer is only interested in what can benefit them. Commercial conversations centered on your product or service, rather than its value, easily lead to pressure to discount your price. This program provides powerful tools to avoid this trap and be more effective in positioning your competitive advantages using strategy, mindset, value, and differentiation.
The Sales Simulator is an experiential module that focuses on the practical application of the skills and knowledge acquired throughout the program.
All the modules in the program have practical cases.
Why choose this program
For you
- Recognize and adopt the mindset that captures the attention of the target customer
- Acquire tools and methodologies for successful presentations, effective communication with decision-makers, scheduling more meetings, and overcoming objections
- Enhance confidence, flexibility, and autonomy as a sale
- Recognize and adopt the mindset that captures the attention of the target customer
- Acquire tools and methodologies for successful presentations, effective communication with decision-makers, scheduling more meetings, and overcoming objections
- Enhance confidence, flexibility, and autonomy as a sale
- Recognize and adopt the mindset that captures the attention of the target customer
- Acquire tools and methodologies for successful presentations, effective communication with decision-makers, scheduling more meetings, and overcoming objections
- Enhance confidence, flexibility, and autonomy as a sale
For your organization
- Acquire methodologies to enhance the credibility of the company, product, and salesperson
- Efficiently manage prospecting activities to optimize time and resources
- Create opportunities for converting leads and prospects into customers
- Strengthen the sales team and achieve behavior change
- Acquire methodologies to enhance the credibility of the company, product, and salesperson
- Efficiently manage prospecting activities to optimize time and resources
- Create opportunities for converting leads and prospects into customers
- Strengthen the sales team and achieve behavior change
- Acquire methodologies to enhance the credibility of the company, product, and salesperson
- Efficiently manage prospecting activities to optimize time and resources
- Create opportunities for converting leads and prospects into customers
- Strengthen the sales team and achieve behavior change
Participant profile
- Acquire methodologies to enhance the credibility of the company, product, and salesperson
- Efficiently manage prospecting activities to optimize time and resources
- Create opportunities for converting leads and prospects into customers
- Strengthen the sales team and achieve behavior change
- Acquire methodologies to enhance the credibility of the company, product, and salesperson
- Efficiently manage prospecting activities to optimize time and resources
- Create opportunities for converting leads and prospects into customers
- Strengthen the sales team and achieve behavior change
What are the advantages of attending an Executive Master's Degree?
What are the advantages of attending an online program?
Reviews
Excellence in connecting to the business world.
Merit scholarships
At Nova SBE, we recognise and support professionals with the ambition to make an impact on their organisations and society. If your purpose is to lead effectively and invest in your personal and professional growth, this opportunity is for you!
Apply for the Executive Master's Merit Scholarship programme at the time of your application and benefit from support to take the next step in your career.
Eligibility
- Marketing and Strategy
- Only candidates from accredited or recognized schools in their countries of origin will be admitted.
- Candidates from Bachelor's programs with an academic degree in scientific areas such as Management, Technologies, and Social Sciences are accepted.
- Candidates must have at least five years of experience in functions relevant to their academic area, preferably executives, managers, and middle management, who wish to improve or update their Strategy and Marketing skills.
- English language skills are required as some of the curricular units will be taught in English.
- Apenas serão admitidos/as candidatos/as oriundos de escolas acreditadas ou reconhecidas nos países de origem.
- São aceites candidatos/as de programas de licenciatura com um grau académico em áreas científicas como Gestão, Tecnologias, Ciências Sociais ou outras afins.
- Os/as candidatos/as devem ter no mínimo cinco anos de experiência em funções relevantes para a sua área académica, preferencialmente executivos, dirigentes e quadros médios, que pretendam melhorar ou atualizar as suas competências Estratégia e Marketing.
- É necessário conhecimentos de língua inglesa, já que algumas das unidades curriculares serão lecionadas neste idioma.
Investment and Payment Options
Recognizing the commitment this investment represents, we offer a phased payment option, split into four separate installments. An application requires the payment of a €250 enrollment fee. The first installment is due prior to the start of the program, and the full amount must be settled no later than one month before the program ends.
