From 9 a.m. to 5 p.m.
Follow-up session: From 10 a.m. to 12 p.m.
Follow-up session online: November 26, 2025
The modern buyer is not interested in your product, your company, or even you. The modern buyer is only interested in what can benefit them. Commercial conversations centered on your product or service, rather than its value, easily lead to pressure to discount your price. This program provides powerful tools to avoid this trap and be more effective in positioning your competitive advantages using strategy, mindset, value, and differentiation.
The Sales Simulator is an experiential module that focuses on the practical application of the skills and knowledge acquired throughout the program.
All the modules in the program have practical cases.
At Nova SBE, we recognise and support professionals with the ambition to make an impact on their organisations and society. If your purpose is to lead effectively and invest in your personal and professional growth, this opportunity is for you!
Apply for the Executive Master's Merit Scholarship programme at the time of your application and benefit from support to take the next step in your career.
Translated with DeepL.com (free version)