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Pós-Graduação
Postgraduate Program
Marketing, Sales & Operations
Marketing, Vendas e Operações

Postgraduate Program in Marketing, Strategy and Innovation

Marketing, Strategy

& Innovation

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Informação detalhada sobre a Pós-Graduação

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Date
October to May

October 21, 2026 to May 14, 2027

‍

Duration
7 months
Investment
€7.950*

*Installment payment available

Format
Face-to-face

Thursday to Saturday, from 8:30 a.m. to 5:30 p.m., once a month

‍

Location
Carcavelos, Lisboa
Carcavelos, Lisboa
emlyon (Lyon)
Nova SBE (Portugal)
University St. Gallen (Switzerland)
Nova SBE Executive Education (Portugal)
Rotterdam School of Management, Erasmus University (Netherlands)
European Space Research and Technology Centre in Noordwijk (Netherlands)
Networking

Expand your professional network by connecting with executives from different sectors and strengthening strategic relationships.

About this program

Partner

This postgraduate program provides a solid foundation in marketing and strategy, exposing participants to fundamental concepts and analytical tools in these areas. This is complemented by a continuous focus throughout the program on innovation and leveraging the opportunities and challenges associated with digitalization.

In particular, it emphasizes how to approach strategic and marketing decisions when the goal is to develop disruptive innovations that shift the "rules of the game" in favor of the organization.

Postgraduate programme taught in Portuguese

Eligible for:
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Why choose this program

For you

  • Understanding the marketing activity from planning to implementation
  • Strategic approach to marketing
  • Overview of how to approach the strategy formulation process when the goal is to be disruptive and create value
  • Fostering negotiation skills to create value

For your organization

  • Promoting digitalization in business transformation
  • Creating an innovation culture across the entire organization
  • Recognition and incorporation of market trends at global level

Participant profile

Eligibility

  • Marketing and Strategy
  • Only candidates from accredited or recognized schools in their countries of origin will be admitted.
  • Candidates from Bachelor's programs with an academic degree in scientific areas such as Management, Technologies, and Social Sciences are accepted.
  • Candidates must have at least five years of experience in functions relevant to their academic area, preferably executives, managers, and middle management, who wish to improve or update their Strategy and Marketing skills.
  • English language skills are required as some of the curricular units will be taught in English.
  • Apenas serão admitidos/as candidatos/as oriundos de escolas acreditadas ou reconhecidas nos países de origem.
  • São aceites candidatos/as de programas de licenciatura com um grau académico em áreas científicas como Gestão, Tecnologias, Ciências Sociais ou outras afins.
  • Os/as candidatos/as devem ter no mínimo cinco anos de experiência em funções relevantes para a sua área académica, preferencialmente executivos, dirigentes e quadros médios, que pretendam melhorar ou atualizar as suas competências Estratégia e Marketing. 
  • É necessário conhecimentos de língua inglesa, já que algumas das unidades curriculares serão lecionadas neste idioma.

Faculty

Academic
Luís Almeida Costa
Full Professor @ Nova SBE

Luís Almeida Costa is a Full Professor and Vice-President of the Faculty Council at the Nova School of Business and Economics. He also collaborates with INSEAD, where he has taught extensively over the past twenty-five years, as well as with the Solvay Brussels School of Economics and Management (Université Libre de Bruxelles) and the Haute École de Gestion de Fribourg. He taught for around ten years at IMD Business School, where he created and directed the executive program Negotiating for Value Creation (NVC).Luís Almeida Costa holds a Ph.D. and an M.Sc. in Business Administration from INSEAD, and a Bachelor’s degree in Economics from the Católica Lisbon School of Business and Economics. His research, teaching, and consulting work have focused on the fields of Strategy and Negotiation. He has published extensively in leading international academic journals, such as Strategic Management Journal, Strategy Science, Journal of Economics and Management Strategy, Journal of Business, International Journal of Industrial Organization, and Organization Studies. Luís Almeida Costa has led numerous consulting projects and delivered hundreds of executive seminars for companies and public sector organizations across Europe, Brazil, Africa, the Middle East, India, and Southeast Asia.

Reviews

What people say about this program
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Merit scholarships

At Nova SBE, we recognise and support professionals with the ambition to make an impact on their organisations and society. If your purpose is to lead effectively and invest in your personal and professional growth, this opportunity is for you!


Apply for the Executive Master's Merit Scholarship programme at the time of your application and benefit from support to take the next step in your career.

Know more

Investment and Payment Options

Recognizing the commitment this investment represents, we offer a phased payment option for private customers, split into four separate installments. An application requires the payment of a €250 enrollment fee. The first installment is due prior to the start of the program, and the full amount must be settled no later than one month before the program ends.

Receive more information about this Postgraduate Program

Informação detalhada sobre a Pós-Graduação

We send to your email
* All fields are mandatory
Name
Surname
Email
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We just sent you the brochure to your email.
Por favor verifique os campos preenchidos e tente outra vez.
Click here to start your application for this program now.

Certificações Avançadas

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