Marketing, Strategy
& Innovation
Marketing, Strategy
& Innovation
Thursday and Friday, from 8:30 a.m. to 5:30 p.m.
Saturday, 8:30 a.m. to 12:30 p.m., once a month
Some Saturdays, from 8.30 a.m. to 5.30 p.m.
About this program
This postgraduate program provides a solid foundation in marketing and strategy, exposing participants to fundamental concepts and analytical tools in these areas. This is complemented by a continuous focus throughout the program on innovation and leveraging the opportunities and challenges associated with digitalization.
In particular, it emphasizes how to approach strategic and marketing decisions when the goal is to develop disruptive innovations that shift the "rules of the game" in favor of the organization.
Why choose this program
For you
- Understanding the marketing activity from planning to implementation
- Strategic approach to marketing
- Overview of how to approach the strategy formulation process when the goal is to be disruptive and create value
- Fostering negotiation skills to create value
- Understanding the marketing activity from planning to implementation
- Strategic approach to marketing
- Overview of how to approach the strategy formulation process when the goal is to be disruptive and create value
- Fostering negotiation skills to create value
- Understanding the marketing activity from planning to implementation
- Strategic approach to marketing
- Overview of how to approach the strategy formulation process when the goal is to be disruptive and create value
- Fostering negotiation skills to create value
For your organization
- Promoting digitalization in business transformation
- Creating an innovation culture across the entire organization
- Recognition and incorporation of market trends at global level
- Promoting digitalization in business transformation
- Creating an innovation culture across the entire organization
- Recognition and incorporation of market trends at global level
- Promoting digitalization in business transformation
- Creating an innovation culture across the entire organization
- Recognition and incorporation of market trends at global level
Participant profile
- Promoting digitalization in business transformation
- Creating an innovation culture across the entire organization
- Recognition and incorporation of market trends at global level
- Promoting digitalization in business transformation
- Creating an innovation culture across the entire organization
- Recognition and incorporation of market trends at global level
What are the advantages of attending an Executive Master's Degree?
What are the advantages of attending an online program?
Reviews
Excellence in connecting to the business world.
Merit scholarships
At Nova SBE, we recognise and support professionals with the ambition to make an impact on their organisations and society. If your purpose is to lead effectively and invest in your personal and professional growth, this opportunity is for you!
Apply for the Executive Master's Merit Scholarship programme at the time of your application and benefit from support to take the next step in your career.
Translated with DeepL.com (free version)
Eligibility
- Marketing and Strategy
- Only candidates from accredited or recognized schools in their countries of origin will be admitted.
- Candidates from Bachelor's programs with an academic degree in scientific areas such as Management, Technologies, and Social Sciences are accepted.
- Candidates must have at least five years of experience in functions relevant to their academic area, preferably executives, managers, and middle management, who wish to improve or update their Strategy and Marketing skills.
- English language skills are required as some of the curricular units will be taught in English.
- Apenas serão admitidos/as candidatos/as oriundos de escolas acreditadas ou reconhecidas nos países de origem.
- São aceites candidatos/as de programas de licenciatura com um grau académico em áreas científicas como Gestão, Tecnologias, Ciências Sociais ou outras afins.
- Os/as candidatos/as devem ter no mínimo cinco anos de experiência em funções relevantes para a sua área académica, preferencialmente executivos, dirigentes e quadros médios, que pretendam melhorar ou atualizar as suas competências Estratégia e Marketing.
- É necessário conhecimentos de língua inglesa, já que algumas das unidades curriculares serão lecionadas neste idioma.
