Leading Digital
Strategy
Leading Digital
Strategy
4 days
From 9 a.m. to 5 p.m.
We challenge the bar.
About this program
In an increasingly competitive and digitalized market, organizations face the challenge of developing disruptive strategies, tailored to the dynamics of the digital ecosystem and focused on optimizing the customer experience.
This program explores the dynamics of digital competition and analyzes success cases, providing a strategic perspective to enhance competitiveness.
With an emphasis on the customer journey, process optimization and maximizing the impact of digital initiatives driven by Artificial Intelligence, participants will have the opportunity to learn about innovative, differentiation-oriented, value-creation approaches.
The program offers a unique combination of a faculty member with extensive international experience in executive education and consulting in the field of Strategy, along with a team of practitioners who are part of the founding team of Fullsix, a leading digital marketing agency.
Why choose this program
For you
- Learn how to anticipate macro trends and apply disruptive digital strategies to lead in transforming markets
- Develop a strategic vision of the customer experience and leverage AI to map customer journeys and create detailed personas
- Master techniques to strengthen Brand Equity and produce distinctive digital content through the power of storytelling
- Gain the skills to measure and optimize the impact of digital initiatives using effective frameworks
- Learn how to anticipate macro trends and apply disruptive digital strategies to lead in transforming markets
- Develop a strategic vision of the customer experience and leverage AI to map customer journeys and create detailed personas
- Master techniques to strengthen Brand Equity and produce distinctive digital content through the power of storytelling
- Gain the skills to measure and optimize the impact of digital initiatives using effective frameworks
- Learn how to anticipate macro trends and apply disruptive digital strategies to lead in transforming markets
- Develop a strategic vision of the customer experience and leverage AI to map customer journeys and create detailed personas
- Master techniques to strengthen Brand Equity and produce distinctive digital content through the power of storytelling
- Gain the skills to measure and optimize the impact of digital initiatives using effective frameworks
For your organization
- Develop digital ecosystems that keep up with evolving market dynamics and maximize emerging opportunities
- Optimize processes and enhance decision-making in building a robust Digital Marketing Strategy
- Create impactful content tailored to different stages of the customer journey
- Define a Data Strategy that drives impact on the customer experience and revenue growth
- Develop digital ecosystems that keep up with evolving market dynamics and maximize emerging opportunities
- Optimize processes and enhance decision-making in building a robust Digital Marketing Strategy
- Create impactful content tailored to different stages of the customer journey
- Define a Data Strategy that drives impact on the customer experience and revenue growth
- Develop digital ecosystems that keep up with evolving market dynamics and maximize emerging opportunities
- Optimize processes and enhance decision-making in building a robust Digital Marketing Strategy
- Create impactful content tailored to different stages of the customer journey
- Define a Data Strategy that drives impact on the customer experience and revenue growth
Participant profile
- Develop digital ecosystems that keep up with evolving market dynamics and maximize emerging opportunities
- Optimize processes and enhance decision-making in building a robust Digital Marketing Strategy
- Create impactful content tailored to different stages of the customer journey
- Define a Data Strategy that drives impact on the customer experience and revenue growth
- Develop digital ecosystems that keep up with evolving market dynamics and maximize emerging opportunities
- Optimize processes and enhance decision-making in building a robust Digital Marketing Strategy
- Create impactful content tailored to different stages of the customer journey
- Define a Data Strategy that drives impact on the customer experience and revenue growth
What are the advantages of attending an Executive Master's Degree?
What are the advantages of attending an online program?
Reviews
Excellence in connecting to the business world.
Merit scholarships
At Nova SBE, we recognise and support professionals with the ambition to make an impact on their organisations and society. If your purpose is to lead effectively and invest in your personal and professional growth, this opportunity is for you!
Apply for the Executive Master's Merit Scholarship programme at the time of your application and benefit from support to take the next step in your career.
Eligibility
