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Programa Intensivo
Intensive Program
Marketing, Sales & Operations
Marketing, Vendas e Operações

Leading Digital Strategy

Leading Digital
Strategy

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Date
November

November 9-12, 2026

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Duration
4 days
Investment
2.200€
Format
Face-to-face

From 9 a.m. to 5 p.m.

Location
Carcavelos, Lisboa
Carcavelos, Lisboa
emlyon (Lyon)
Nova SBE (Portugal)
University St. Gallen (Switzerland)
Nova SBE Executive Education (Portugal)
Rotterdam School of Management, Erasmus University (Netherlands)
European Space Research and Technology Centre in Noordwijk (Netherlands)
Networking

Expand your professional network by connecting with executives from different sectors and strengthening strategic relationships.

About this program

Partner

In an increasingly competitive and digitalized market, organizations face the challenge of developing disruptive strategies, tailored to the dynamics of the digital ecosystem and focused on optimizing the customer experience.

This program explores the dynamics of digital competition and analyzes success cases, providing a strategic perspective to enhance competitiveness.

With an emphasis on the customer journey, process optimization and maximizing the impact of digital initiatives driven by Artificial Intelligence, participants will have the opportunity to learn about innovative, differentiation-oriented, value-creation approaches.

The program offers a unique combination of a faculty member with extensive international experience in executive education and consulting in the field of Strategy, along with a team of practitioners who are part of the founding team of Fullsix, a leading digital marketing agency.

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Why choose this program

For you

  • Learn how to anticipate macro trends and apply disruptive digital strategies to lead in transforming markets
  • Develop a strategic vision of the customer experience and leverage AI to map customer journeys and create detailed personas
  • Master techniques to strengthen Brand Equity and produce distinctive digital content through the power of storytelling
  • Gain the skills to measure and optimize the impact of digital initiatives using effective frameworks

For your organization

  • Develop digital ecosystems that keep up with evolving market dynamics and maximize emerging opportunities
  • Optimize processes and enhance decision-making in building a robust Digital Marketing Strategy
  • Create impactful content tailored to different stages of the customer journey
  • Define a Data Strategy that drives impact on the customer experience and revenue growth

Participant profile

Eligibility

  • Marketing and Strategy
  • Only candidates from accredited or recognized schools in their countries of origin will be admitted.
  • Candidates from Bachelor's programs with an academic degree in scientific areas such as Management, Technologies, and Social Sciences are accepted.
  • Candidates must have at least five years of experience in functions relevant to their academic area, preferably executives, managers, and middle management, who wish to improve or update their Strategy and Marketing skills.
  • English language skills are required as some of the curricular units will be taught in English.
  • Apenas serão admitidos/as candidatos/as oriundos de escolas acreditadas ou reconhecidas nos países de origem.
  • São aceites candidatos/as de programas de licenciatura com um grau académico em áreas científicas como Gestão, Tecnologias, Ciências Sociais ou outras afins.
  • Os/as candidatos/as devem ter no mínimo cinco anos de experiência em funções relevantes para a sua área académica, preferencialmente executivos, dirigentes e quadros médios, que pretendam melhorar ou atualizar as suas competências Estratégia e Marketing. 
  • É necessário conhecimentos de língua inglesa, já que algumas das unidades curriculares serão lecionadas neste idioma.

Faculty

Academic
Luís Almeida Costa
Full Professor @ Nova SBE

Luís Almeida Costa is a Full Professor and Vice-President of the Faculty Council at the Nova School of Business and Economics. He also collaborates with INSEAD, where he has taught extensively over the past twenty-five years, as well as with the Solvay Brussels School of Economics and Management (Université Libre de Bruxelles) and the Haute École de Gestion de Fribourg. He taught for around ten years at IMD Business School, where he created and directed the executive program Negotiating for Value Creation (NVC).Luís Almeida Costa holds a Ph.D. and an M.Sc. in Business Administration from INSEAD, and a Bachelor’s degree in Economics from the Católica Lisbon School of Business and Economics. His research, teaching, and consulting work have focused on the fields of Strategy and Negotiation. He has published extensively in leading international academic journals, such as Strategic Management Journal, Strategy Science, Journal of Economics and Management Strategy, Journal of Business, International Journal of Industrial Organization, and Organization Studies. Luís Almeida Costa has led numerous consulting projects and delivered hundreds of executive seminars for companies and public sector organizations across Europe, Brazil, Africa, the Middle East, India, and Southeast Asia.

Reviews

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Merit scholarships

At Nova SBE, we recognise and support professionals with the ambition to make an impact on their organisations and society. If your purpose is to lead effectively and invest in your personal and professional growth, this opportunity is for you!


Apply for the Executive Master's Merit Scholarship programme at the time of your application and benefit from support to take the next step in your career.

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Investment and Payment Options

Recognizing the commitment this investment represents, we offer a phased payment option for private customers, split into four separate installments. An application requires the payment of a €250 enrollment fee. The first installment is due prior to the start of the program, and the full amount must be settled no later than one month before the program ends.

Receive more information about this Intensive Program

Informação detalhada sobre o Programa Intensivo

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Certificações Avançadas

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