Marketing
and Strategy
Marketing
and Strategy
Two semesters
Thursday to Saturday, 8.30 a.m to 5.30 p.m, once a month
Autonomous work with the support of the supervisor in a blended learning system
About this program
In an increasingly dynamic and competitive market, strategy and marketing must be seen as essential drivers of change to create value in organizations. It is important to deepen knowledge in these areas, emphasizing the innovation and digitalization components and promoting a market-focused strategic outlook.
Through an integrated learning journey, where students acquire knowledge not only through the lecturers, but also by sharing their own experiences, this training aims to eliminate the gap between knowledge and its application. It will take students to the frontier of knowledge by equipping them with a set of tools for analyzing the market and the competitive positioning of companies, elucidating their practical application, thus allowing them to master the "rules of the game" of competition, and putting them to the advantage of the organization.
Why choose this program
For you
- Acquire and consolidate relevant concepts, models and analysis tools in strategy and marketing
- Equip students with practical tools to analyze strategic and marketing decisions
- Develop an integrated perspective on how to conduct a strategic analysis or draw up a marketing plan
- Acquire and consolidate relevant concepts, models and analysis tools in strategy and marketing
- Equip students with practical tools to analyze strategic and marketing decisions
- Develop an integrated perspective on how to conduct a strategic analysis or draw up a marketing plan
- Acquire and consolidate relevant concepts, models and analysis tools in strategy and marketing
- Equip students with practical tools to analyze strategic and marketing decisions
- Develop an integrated perspective on how to conduct a strategic analysis or draw up a marketing plan
For your organization
- Understand the company's competitive context and, in particular, the challenges it currently faces and potential solutions that contribute to its sustainability
- Understand how strategic and marketing decisions influence the company's value creation potential
- Understand the company's competitive context and, in particular, the challenges it currently faces and potential solutions that contribute to its sustainability
- Understand how strategic and marketing decisions influence the company's value creation potential
- Understand the company's competitive context and, in particular, the challenges it currently faces and potential solutions that contribute to its sustainability
- Understand how strategic and marketing decisions influence the company's value creation potential
Participant profile
- Understand the company's competitive context and, in particular, the challenges it currently faces and potential solutions that contribute to its sustainability
- Understand how strategic and marketing decisions influence the company's value creation potential
- Understand the company's competitive context and, in particular, the challenges it currently faces and potential solutions that contribute to its sustainability
- Understand how strategic and marketing decisions influence the company's value creation potential
What are the advantages of attending an Executive Master's Degree?
What are the advantages of attending an online program?
Diploma
Obtenção do grau de Mestre
Flexibilidade e Adaptabilidade
Formação ao longo de 12 meses em horário compatível
Reputação
Formação na melhor escola de executivos em Portugal (RANKING FINANCIAL TIMES 2023)
Corpo docente de Excelência
Professores com currículo extraordinário e vasta experiência profissional nos mais variados setores
Para além da sala de aula
Projeto final em formato blended (combinação de sessões online e presenciais) aplicado a desafios empresariais reais
Comunidade
Integração numa vasta rede de antigos alunos Nova SBE com benefícios e acessos exclusivos
Diploma
Obtaining the degree of Master
Flexibility and Adaptability
Training over 12 months at a compatible time
Reputation
Training at the best executive school in Portugal (RANKING FINANCIAL TIMES 2023)
Faculty Excellence
Teachers with extraordinary and vast curriculum professional experience in a wide range of sectors
Beyond the Classroom
Final project in blended format (combination of online and face-to-face sessions) applied to real business challenges
Community
Integration into a vast network of Nova SBE alumni with exclusive benefits and access
Reviews
Excellence in connecting to the business world.
Merit scholarships
At Nova SBE, we recognise and support professionals with the ambition to make an impact on their organisations and society. If your purpose is to lead effectively and invest in your personal and professional growth, this opportunity is for you!
Apply for the Executive Master's Merit Scholarship programme at the time of your application and benefit from support to take the next step in your career.
Translated with DeepL.com (free version)
Eligibility
- Marketing and Strategy
- Only candidates from accredited or recognized schools in their countries of origin will be admitted.
- Candidates from Bachelor's programs with an academic degree in scientific areas such as Management, Technologies, and Social Sciences are accepted.
- Candidates must have at least five years of experience in functions relevant to their academic area, preferably executives, managers, and middle management, who wish to improve or update their Strategy and Marketing skills.
- English language skills are required as some of the curricular units will be taught in English.
- Apenas serão admitidos/as candidatos/as oriundos de escolas acreditadas ou reconhecidas nos países de origem.
- São aceites candidatos/as de programas de licenciatura com um grau académico em áreas científicas como Gestão, Tecnologias, Ciências Sociais ou outras afins.
- Os/as candidatos/as devem ter no mínimo cinco anos de experiência em funções relevantes para a sua área académica, preferencialmente executivos, dirigentes e quadros médios, que pretendam melhorar ou atualizar as suas competências Estratégia e Marketing.
- É necessário conhecimentos de língua inglesa, já que algumas das unidades curriculares serão lecionadas neste idioma.
