In an increasingly dynamic and competitive market, strategy and marketing must be seen as essential drivers of change to create value in organizations. It is important to deepen knowledge in these areas, emphasizing the innovation and digitalization components and promoting a market-focused strategic outlook.

Through an integrated learning journey, where students acquire knowledge not only through the lecturers, but also by sharing their own experiences, this training aims to eliminate the gap between knowledge and its application. It will take students to the frontier of knowledge by equipping them with a set of tools for analyzing the market and the competitive positioning of companies, elucidating their practical application, thus allowing them to master the "rules of the game" of competition, and putting them to the advantage of the organization.

‍