Brand Management: Strategic Decisions

Date

October

October 6-9, 2026

‍

Duration

4 days

Investment

2.500€

Format

Face-to-face

From 9 a.m. to 5 p.m.

Last day: From 9 a.m. to 6 p.m.

Location

Carcavelos, Lisboa

emlyon (Lyon)

Nova SBE (Portugal)

University St. Gallen (Switzerland)

Nova SBE Executive Education (Portugal)

Rotterdam School of Management, Erasmus University (Netherlands)

European Space Research and Technology Centre in Noordwijk (Netherlands)

Networking

Expand your professional network by connecting with executives from different sectors and strengthening strategic relationships.

About this program

Partner

Companies need strong brands. However, managing a brand has never been so challenging! In the current context of a complex and unpredictable market, brands play an essential role: adding value to products and the company itself. Brands must adopt a purpose towards their customers/consumers, their partners and society. The complexity of these multiple missions calls for the need to acquire new tools to make the right management decisions. This program was designed to support professionals in seeking solutions to amplify or reorient their branding strategies. It offers a contemporary approach to brand management, combining theory and practice, in the current particularly challenging market context where mistakes are not an option, but taking risks is essential

Certification

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Why choose this program

For you

Acquiring or rediscovering the key concepts of brand management
Knowing how to manage and maximize these concepts in the current market context, particularly complex and unpredictable
Finding and exploring solutions to overcome your own brand management challenges

For your organization

Building and/or redefining the marketing and communication strategy of the brands to better address new market challenges
Knowing how to define the brand purpose of each brand within your organization
Using brands as forces for change to streamline the business

Participant profile

Eligibility

Marketing and Strategy
Only candidates from accredited or recognized schools in their countries of origin will be admitted.
Candidates from Bachelor's programs with an academic degree in scientific areas such as Management, Technologies, and Social Sciences are accepted.
Candidates must have at least five years of experience in functions relevant to their academic area, preferably executives, managers, and middle management, who wish to improve or update their Strategy and Marketing skills.
English language skills are required as some of the curricular units will be taught in English.

Apenas serão admitidos/as candidatos/as oriundos de escolas acreditadas ou reconhecidas nos países de origem.
São aceites candidatos/as de programas de licenciatura com um grau académico em áreas científicas como Gestão, Tecnologias, Ciências Sociais ou outras afins.
Os/as candidatos/as devem ter no mínimo cinco anos de experiência em funções relevantes para a sua área académica, preferencialmente executivos, dirigentes e quadros médios, que pretendam melhorar ou atualizar as suas competências Estratégia e Marketing. 
É necessário conhecimentos de língua inglesa, já que algumas das unidades curriculares serão lecionadas neste idioma.

Faculty

Academic

Catherine da Silveira

Associate Professor @ Nova SBE & Former Marketing Executive @ L’Oréal

PhD in Marketing from The Open University Business School (2016) and a Master's degree in Marketing Strategy and Market Research from the Institut d'Etudes Politiques de Paris - Sciences Po Paris (1986). She is Associate Director for International Affairs and Partnerships at Nova SBE. She is also Academic Director of CEMS, International Master's in Management, International Master's in Finance & Double Degree Programs at Nova SBE, and Director of Stream in Luxury Management. She previously worked with the L'Oreal Group and then in the IT sector as Marketing and Communications Director at Bull Portugal.

Reviews

What people say about this program

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Merit scholarships

At Nova SBE, we recognise and support professionals with the ambition to make an impact on their organisations and society. If your purpose is to lead effectively and invest in your personal and professional growth, this opportunity is for you!

Apply for the Executive Master's Merit Scholarship programme at the time of your application and benefit from support to take the next step in your career.

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Investment and Payment Options

Recognizing the commitment this investment represents, we offer a phased payment option for private customers, split into four separate installments. An application requires the payment of a €250 enrollment fee. The first installment is due prior to the start of the program, and the full amount must be settled no later than one month before the program ends.

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Informação detalhada sobre o Programa Intensivo

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Certificações Avançadas

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