Brand Management:
Strategic Decisions
Brand Management:
Strategic Decisions
From 9 a.m. to 5 p.m.
About this program
Companies need strong brands. However, managing a brand has never been so challenging! In the current context of a complex and unpredictable market, brands play an essential role: adding value to products and the company itself. Brands must adopt a purpose towards their customers/consumers, their partners and society. The complexity of these multiple missions calls for the need to acquire new tools to make the right management decisions. This program was designed to support professionals in seeking solutions to amplify or reorient their branding strategies. It offers a contemporary approach to brand management, combining theory and practice, in the current particularly challenging market context where mistakes are not an option, but taking risks is essential
Why choose this program
For you
- Acquiring or rediscovering the key concepts of brand management
- Knowing how to manage and maximize these concepts in the current market context, particularly complex and unpredictable
- Finding and exploring solutions to overcome your own brand management challenges
- Acquiring or rediscovering the key concepts of brand management
- Knowing how to manage and maximize these concepts in the current market context, particularly complex and unpredictable
- Finding and exploring solutions to overcome your own brand management challenges
- Acquiring or rediscovering the key concepts of brand management
- Knowing how to manage and maximize these concepts in the current market context, particularly complex and unpredictable
- Finding and exploring solutions to overcome your own brand management challenges
For your organization
- Building and/or redefining the marketing and communication strategy of the brands to better address new market challenges
- Knowing how to define the brand purpose of each brand within your organization
- Using brands as forces for change to streamline the business
- Building and/or redefining the marketing and communication strategy of the brands to better address new market challenges
- Knowing how to define the brand purpose of each brand within your organization
- Using brands as forces for change to streamline the business
- Building and/or redefining the marketing and communication strategy of the brands to better address new market challenges
- Knowing how to define the brand purpose of each brand within your organization
- Using brands as forces for change to streamline the business
Participant profile
- Building and/or redefining the marketing and communication strategy of the brands to better address new market challenges
- Knowing how to define the brand purpose of each brand within your organization
- Using brands as forces for change to streamline the business
- Building and/or redefining the marketing and communication strategy of the brands to better address new market challenges
- Knowing how to define the brand purpose of each brand within your organization
- Using brands as forces for change to streamline the business
What are the advantages of attending an Executive Master's Degree?
What are the advantages of attending an online program?
Reviews
Excellence in connecting to the business world.
Merit scholarships
At Nova SBE, we recognise and support professionals with the ambition to make an impact on their organisations and society. If your purpose is to lead effectively and invest in your personal and professional growth, this opportunity is for you!
Apply for the Executive Master's Merit Scholarship programme at the time of your application and benefit from support to take the next step in your career.
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Eligibility
- Marketing and Strategy
- Only candidates from accredited or recognized schools in their countries of origin will be admitted.
- Candidates from Bachelor's programs with an academic degree in scientific areas such as Management, Technologies, and Social Sciences are accepted.
- Candidates must have at least five years of experience in functions relevant to their academic area, preferably executives, managers, and middle management, who wish to improve or update their Strategy and Marketing skills.
- English language skills are required as some of the curricular units will be taught in English.
- Apenas serão admitidos/as candidatos/as oriundos de escolas acreditadas ou reconhecidas nos países de origem.
- São aceites candidatos/as de programas de licenciatura com um grau académico em áreas científicas como Gestão, Tecnologias, Ciências Sociais ou outras afins.
- Os/as candidatos/as devem ter no mínimo cinco anos de experiência em funções relevantes para a sua área académica, preferencialmente executivos, dirigentes e quadros médios, que pretendam melhorar ou atualizar as suas competências Estratégia e Marketing.
- É necessário conhecimentos de língua inglesa, já que algumas das unidades curriculares serão lecionadas neste idioma.
